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Reklameanalysen 2025 - Aarhus
Nordisk Film Biografer Trøjborg
In a world overflowing with information, how do you ensure your brand truly connects?
As our world becomes saturated with information, digital noise, and AI-powered processes, relevance has moved beyond a mere buzzword. It is the ultimate currency for truly effective marketing.
Drawing from our new "Reklameanalysen 2025" research – the oldest and largest survey of Danes' attitudes towards media and advertisement – we reveal a powerful truth: while attention is fleeting, true impact stems from deeply relevant, human-centric interactions.
But what does relevance truly mean today? And how can brands strategically harness its power to ensure marketing efforts are not just efficient, but genuinely effective, resonant, and capable of building enduring brand loyalty?
This seminar, featuring insights-driven talks and impactful marketing cases, will explore data-backed insights showing how key elements drive genuine consumer desire. We'll then dive into shifting focus from simply grabbing attention to creating advertising that's genuinely valued, and even loved, within our digital world.
Ready to build lasting human connections? See the speakers and program below!
Program: October 22nd
13:35
💡 Reklameanalysen 2025: Latest insights into Danes' attitudes towards advertising and media
The media landscape is constantly changing – but how do you ensure that your brand still creates genuine connection? Based on the latest insights from Reklameanalysen 2025, Simone Misser-Pedersen, Insight Director at WPP Media, explores how to balance technological innovation with human approaches to meet consumer's expectations. Gain strategic insight into how relevance can future-proof your marketing efforts, so your brand not only survives but thrives and grows in a complex media landscape.
Note: The presentation will be in Danish.
Simone Misser-Pedersen
Insights Director at WPP Media
14:15
🗣️ Relevance – from a brand perspective with XL-BYG, Waoo and Grundfos
As consumer irritation rises and attention spans dwindle, relevant communication is critical. This panel discussion, featuring XL-BYG, Grundfos, and Waoo & Fibia, will explore how their companies cultivate consumer relevance, moving beyond mere advertising to create meaningful connections.
Note: The presentation will be in Danish.
Berit Grant Larsen
Head of Marketing at Waoo & Fibia
Gitte Kirkeby Søe
Global Senior Marketing Director at Grundfos
Helene Birk
CMO at XL-BYG
15:05
✨ Advertising as Experience not Interruption
A look at how shifts in consumer behavior are impacting communications models; with examples from successful brands taking the brave step to demand audience participation and not settle for passive interruption.
Note: The presentation will be in English.
Nick Palmer
Global Head of Creative Transformation at EssenceMediacom
